Rebranding
From 2026, WoodWick® will introduce a refreshed, elevated positioning. With a modern design, natural colors, and refined details, the collection will be taken to a higher level – while retaining the iconic wooden wick and crackling sound.
The evolution of iconic design
The updated collection translates the power of nature into a refined, modern design.
The iconic hourglass shape remains recognizable but takes on a calmer and more elegant character.
The minimalist label, subtle branding, and soft, nature-inspired color palette ensure a cohesive and premium look in any interior.
What's new:
– A slimmer, minimalist label
– Softer, natural wax colors
– A refined wooden lid with a premium finish
– A cleaner, more elegant brand image
The familiar form. A refined look.
The distinctive crisp sound
Hear the difference.
When the wick is lit, something special happens.
Not only does the light appear, but also the soft, recognizable crackle that makes WoodWick® so unique.
The sound is reminiscent of a fireplace on a quiet evening. Subtle, warm, and soothing. It fills the room without overpowering and adds an extra dimension to the fragrance experience.
The patented Pluswick® technology ensures that the flame spreads evenly across the wooden wick. This results in stable combustion and optimal fragrance release, while maintaining its natural character.
Each wick is made from 100% natural, responsibly sourced wood and carefully placed in each candle.
This preserves the familiar sound in a collection that is visually refined, yet remains true to its character.
A renewed fragrance collection
With the relaunch, WoodWick® expands its collection with over 20 new fragrance experiences.
From fresh and bright to warm and enveloping, the revamped fragrances are exquisitely crafted and inspired by natural ingredients and essential oils. Each composition is designed for balanced fragrance diffusion and a rich, layered experience.
Discover new favorites. Rediscover cherished moments.